Delta Plus

The demand for domestic elevators has been on the rise, most of such elevators in the market are in fact just downsized versions of commercial elevators and do not meet certain safety, maintenance and noise standards for residential use. 

Delta Plus is a newly established domestic elevator brand backed by a team of accomplished engineers and dozens of patented technologies from years of research and development. The brand’s vision is to make specially designed residential elevators available to home owners and families in China.

How to:
Bridge the gap between consumers and stimulate demand, champion the residential elevator category and hence enter the homes of more people?

Hence:
A strategy complete with a brand structure, product plan and a brand identity system and assets that encompasses the brand vision as well as the advanced technology that its products stand for and user interfaces for optimal user experience were created.